I launched tutoring as a new category
+15% · YoY tutoring bookings
Outschool was mainly seen as a group class platform and tutoring was a not-so-secret category of classes. I led the GTM that made tutoring its own “official” category: positioning, pricing, lifecycle, and the launch page. Bookings grew 15% YoY.
The problem
Parents wanted one-on-one help, not only group classes. Outschool had the supply to do it but no real tutoring offering and no formal product support.
The category was there in theory and invisible in practice, buried inside a class catalog built for something else.
What I did
Led GTM for tutoring as a new category. Set the positioning, lifecycle around it, and shipped the landing page parents went to.
The job was to make tutoring legible and findable on its own terms, not a filter on the class search.
What moved
Tutoring bookings grew 15% YoY, and it became one of the platform's core growth levers.