I rebuilt the onboarding flow
+70% · signup to purchase rate
The onboarding flow was bare bones and left users with no momentum in the product. I led the rebuild and increased the visit-to-signup rate too.
The problem
Onboarding dropped users into our product with no context, resulting in a high bounce rate and low conversion rate.
What I did
Rapid experimentation and built a high touch onboarding flow that increased user momentum and helped us better recommend products to our users throughout their product experience.
What moved
Signup volume tripled. Conversion improved 70%. Overall user flow subjectively improved and increased user trust.